Newspapers have historically been t

Newspapers have historically been the leading advertising medium, but recently television surpassed newspapers as the medium that receives the greatest amount of advertising expenditures.

Newspaper advertising receipts are derived from local retail advertising, classified ads, and national ads. Local advertising is clearly the mainspring of newspapers.

However, newspapers have become more active in their efforts to increase national advertising. These efforts have been facilitated by the Newspaper Advertising Bureau (NAB), a nonprofit sales and research orga­nization. The NAB offers a variety of services that assist both newspapers and national adver­tisers by simplifying the task of buying newspaper space and by offering discounts that make newspapers a more attractive medium.

In the past, a major problem in buying newspaper space for regional or national advertisers was that newspaper page size and column space varied, thereby preventing an advertiser from preparing a single ad­vertisement to fit every newspaper.

In the early 1980s the advertising industry adopted a standardized system known as the Stan­dardized Advertising Unit (SAU) system. The implementation of the SAU system made it possible for advertisers to purchase any one of 56 standard ad sizes to fit the advertising publishing parameters of all newspapers in the United States.


Under this system, advertisers prepare advertisements and purchase space in terms of column widths and depth in inches.

There are six column widths:

1 column: 2'/i 6"

4 columns: 8 5/8"

2 columns: 4'/4"

5 columns: lO 13/16

3 columns: 6 7/l6"

6 columns: 13"

Space depth varies in size from 1" to 21". Thus, an advertiser can purchase an ad as small as 1" by 2'/i6" or as large as 13" by 21" with numerous in-between combinations in inches. A chosen size for a particular advertisement can then be run in newspapers throughout the country.

The choice of an advertisement's position must also be considered when buying newspaper space. Space rates apply only to advertisements placed ROP (run of press), which means that the ad appears in any location, on any page, at the discretion of the newspaper. Premium charges may be assessed if an advertiser has a preferred space positioning, such as at the top of the page in the financial section. Whether premium charges are actually assessed is a matter of negotiation between the advertiser and the newspaper.

Results (English) 1:

Newspapers have historically been the leading advertising medium, but recently the television surpassed newspapers as the medium that receives the greatest amount of advertising expenditures decided by.Newspaper advertising receipts are derived from local retail advertising, classified ads, and national ads. Local advertising is clearly the mainspring of newspapers.However, newspapers have become more active in their efforts to increase national advertising. These efforts have been facilitated by the Newspaper Advertising Bureau (NAB), a nonprofit sales and research orga nization. The NAB offers a variety of services that assist both newspapers and national adver tisers by simplifying the task of buying newspaper space and by offering discounts that make newspapers a more attractive medium.In the past, a major problem in buying newspaper space for regional or national advertisers was that newspaper page size and column space varied, thereby preventing an advertiser from preparing a single ad vertisement to fit every newspaper.In the early 1980s the advertising industry adopted a standardized system known as the Stan dardized Advertising Unit (SAU) system. The implementation of the SAU system made it possible for advertisers to purchase any one of 56 standard ad sizes to fit the advertising publishing parameters of all newspapers in the United States.Under this system, advertisers prepare advertisements and purchase space in terms of depth and column widths in inches.There are six column widths:column 1:2 ' 6 "/i4 columns: 8 5/8 "2 columns: 4 '/4 '5 columns: lO 13/163 columns: 6 7/16 "columns 6:13 "Space depth varies in size from 1 "to 21". Thus, an advertiser can purchase an ad as small as 1 ' by 2 '/i6 "or as large as 13" by 21 "with numerous in-between combinations in inches. A size chosen for a particular advertisement messages can then be run in newspapers throughout the country.The choice of an advertisement's position must also be considered when buying newspaper space. Space rates apply only to advertisements placed ROP (run of press), which means that the ad appears in any location on any page, at the discretion of the newspaper. Premium charges may be assessed if an advertiser has a preferred space positioning, such as at the top of the page in the financial section. Whether the premium charges are actually assessed is a matter of negotiation between the advertiser and the newspaper.

Results (English) 3:

newspapers have even been the leading advertising medium, but recently have surpassed words as the medium that receives the greatest amount of advertising expenditures.newspaper advertising receipts are derived from local retail advertising, classified ads., and national ads. local advertising is clearly the mainspring of words.however, newspapers have become more active in their efforts to increase national advertising. these efforts have been facilitated by the newspaper advertising bureau (nab), a nonprofit sales and research orga­nization. the nab offers a variety of services that assist both newspapers and national adver­tisers by simplifying the task of buying newspaper space and by offering edition that make all this a more attractive medium.in the past, a major problem in buying newspaper space for regional or national advertisers was that newspaper page size and column is varied, thereby preventing an advertiser from preparing a single ad­vertisement to fit every newspaper.in the early 1980s the advertising industry adopted a standardized system known as the Stan­dardized advertising unit (sau) system. the implementation of the sau system made it possible for advertisers to purchase any one of 56 standard ad sizes to fit the advertising publishing parameters of all newspapers in the united states.under this system, advertisers prepare advertisements and purchase space in terms of column widths and depth in inches.there are six column widths:column 1: 2 '(6 "4 columns: 8 5 / 8 "two columns: 4 / 4. "five columns: lO 13 / 163 columns: the 6 7 / l6 "six columns: 13 "space depth varies in size from 1 to 21. thus, an advertiser can purchase an ad as small as 1 'by 2' / i6 "or as large as 13" by 21 "with numerous in - between combinations in inches. a range of size for a particular advertisement can then be run in newspapers throughout the country.the choice of an advertisement's position must also be considered when buying newspaper space. space rates apply only to advertisements placed ROP (run of press), which means that the ad appears in any location on any page, at the discretion of the newspaper. premium charges may be similarly if an advertiser has a preferred space positioning, such as at the top of the page in the financial section. this premium charges are actually similarly is a matter of negotiation between the advertiser and the newspaper.