Brand love by Peter Vane Branding,

Brand love by Peter Vane Branding, branding, branding: If you haven`t heard the word, you`ve been under a rock for the last, oh, ten years. But is all




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the talk about branding just so much hype? In a word: no, I think that branding is the most important point your company can consider- and everyone should consider it. And those of you who sell to companies- office chairs, obscure chemicals, you know who you are- you should be paying attention too. It`s not enough just to have everyone recognize your brand name or your logo. Branding is about connecting , after all, and everyone in marketing needs to know how to make their product connect to their customer. The best brand has a rational as well as an emotional appeal, and speak to your customer`s head as well his or her heart. You want your brand to be something the customer knows is the best- and feels is the best too. Today, everyone`s talking about iPods, and not just as state-of-the-art musical devices. When people talk about their iPods, you might think they`re talking about a best friend: "I`d never go anywhere without it!" "If I had to choose between my iPod and my girlfriend, well..." Despote the number of me-too products designed to compete with the iPods, the original still has the largest market share. Why? Brand loyalty. And remember, once you`ve inspired brand loyalty in your customers, you can`t betray them and change the story of your brand. Cadbury, for example, has a reputation for their chocolates. But when they introduced Cadbury`s soup, it flopped. The problem was that the product was off-brand, and didn`t fit with the expectations people had about Cadbury`s products. So remember that when you`re telling a story about your product, the story has to be consistent. Very few products live forever. iPods might already be yesterday`s news. But establish your brand, and people will remember it. When Apple introduces its next new idea, milions of people will be paying attention, ready to fall in love again.

Results (Turkish) 1:

Aşk tarafından Peter Vane marka, marka marka, marka: kelime duymamış, son, bir kayanın altında on yıldır. Ama başka bir şeyzadane.pl | chwilę temu the talk about branding just so much hype? In a word: no, I think that branding is the most important point your company can consider- and everyone should consider it. And those of you who sell to companies- office chairs, obscure chemicals, you know who you are- you should be paying attention too. It`s not enough just to have everyone recognize your brand name or your logo. Branding is about connecting , after all, and everyone in marketing needs to know how to make their product connect to their customer. The best brand has a rational as well as an emotional appeal, and speak to your customer`s head as well his or her heart. You want your brand to be something the customer knows is the best- and feels is the best too. Today, everyone`s talking about iPods, and not just as state-of-the-art musical devices. When people talk about their iPods, you might think they`re talking about a best friend: "I`d never go anywhere without it!" "If I had to choose between my iPod and my girlfriend, well..." Despote the number of me-too products designed to compete with the iPods, the original still has the largest market share. Why? Brand loyalty. And remember, once you`ve inspired brand loyalty in your customers, you can`t betray them and change the story of your brand. Cadbury, for example, has a reputation for their chocolates. But when they introduced Cadbury`s soup, it flopped. The problem was that the product was off-brand, and didn`t fit with the expectations people had about Cadbury`s products. So remember that when you`re telling a story about your product, the story has to be consistent. Very few products live forever. iPods might already be yesterday`s news. But establish your brand, and people will remember it. When Apple introduces its next new idea, milions of people will be paying attention, ready to fall in love again.

Results (Turkish) 2:

Peter Vane Markalaşma, markalaşma ile marka sevgi , markalaşma: kelimesini duydum `t Eğer` ve son, ah, on yıldır bir kayanın altında. Tüm Fakat mı




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sadece SO çok hype hakkında konuşmak için marka? Bir kelime: hayır, bence marka şirket düşünesiniz ve herkes bunu düşünmelisiniz en önemli husus olduğunu söyledi. Ve şirketler- satmak sizin kim ofis koltukları, karanlık kimyasallar, sen de dikkat edilmelidir vardır-kim olduğunu biliyorum. It `yeterli değil sadece herkes tanımak için marka adı veya logo. Markalaşma sonuçta bağlanma hakkında olduğunu ve pazarlamada herkesin kendi ürün müşteri için bağlantı yapmak için nasıl bilmek gerekir. En iyi marka rasyonel yanı vardır gibi bir duygusal itiraz ve müşteri `de onun kalbini kafa konuşmak. Sen marka şey olmak istiyorum müşteri iyi-bilir ve çok iyi hissediyor. Bugün, iPod bahsediyoruz ve herkesin ` sadece state-of-the-art gibi müzik cihazları. insanların iPod'lar hakkında konuşmak zaman, en iyi arkadaşım hakkında konuşmaya Savaşmak düşünebilir: "I`d onsuz bir yere gitmek asla" "Ben arasında seçim olsaydı iPod ve kız arkadaşım, iyi ..." me-de iPod'lar ile rekabet etmek için tasarlanan ürünlerin sayısını Despote, orijinal hala en büyük pazar payına sahiptir. Neden? Marka sadakati. Ve bir kez `ve ilham marka sadakati hatırlamak için müşterilerine, sen onlara ihanet ve markanızın hikayesini değiştirmek edemem. Cadbury, örneğin, bir üne sahiptir kendi çikolata için. Onlar Cadbury`s çorbası tanıttı Ancak, flopped. Sorun ürünün kapalı oldu -Marka ve insanların Cadbury`s ürünler hakkında vardı beklentileri ile uyum vermedi. Yani `re bir hikaye anlatırken unutmayın ürün hakkında, hikaye, tutarlı olmak zorundadır. Çok az ürünler sonsuza dek yaşayacak. iPod'lar zaten yesterday`s haber olabilir. Ama marka oluşturmak ve insanlar olacaktır hatırlıyorum. Apple, bir sonraki yeni bir fikir sunduğunda, insanların milions, dikkat yeniden aşık olmaya hazır olacaktır.

Results (Turkish) 3:

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